The company plans to reorient the project

Apple Inc. is attempting to tackle a technological challenge afflicting the auto industry by speeding up the development of its electric vehicle and reorienting the project toward complete autonomous driving.

The debut may take place as early as 2025

Apple’s automotive team has spent the last few years experimenting with two different approaches: one with limited autonomous driving capabilities focused on steering, and another with complete autonomous driving capabilities that do not require human involvement.

Engineers are currently concentrating on the second option under the guidance of a new project leader, Apple Watch software manager Kevin Lynch.

Tesla Inc., the electric car market leader, is likely still a long way from launching completely driverless vehicles. Waymo Alphabet Inc.’s efforts to create this technology have taken a number of detours, and Uner Technology Inc. opted to sell its autonomous driving section last year.

Apple’s self-driving car is expected to be ready in four years, rather than the five to seven years that some engineers predicted early this year. The timing is variable, and meeting this aim by 2025 is contingent on the company’s ability to finish the autonomous driving system, which is a lofty ambition for this time frame.

Lynch remained in charge of the Apple Watch operating system and various health software development teams when he was chosen to manage the vehicle project. The issue now is whether Apple’s smartwatch executive can transform an electric car into an equally sophisticated product.

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