Technology briefings help drive promotions.

The intensive media campaign behind the Japanese automaker’s EV strategy and a larger global stock surge helped Toyota Motor Corp. score its largest two-day gain in three years.

The company’s shares rose by 12%.

The re-appointment of chairman Akio Toida has contributed to the optimism, as Toyota shares are up 12% this week, the most since March 2020.

The company’s management discussed advancements for the next generation of electric vehicles, such as longer-range batteries, better aerodynamics, and more productive production techniques.

“Foreign investors are looking for stocks to invest in, and Toyota is a very large, liquid, and cheap company that has performed poorly over the past year, and news about the company’s efforts to build electric vehicles and solid-state batteries has been very positive,” said Mio Kato, an analyst at LightStream Research.

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